Asda trio of community champions log 30,000 steps on Fife Coastal Path fundraiser
Three members of staff from Asda have kicked off their latest round of Tickled Pink fundraising with an epic walking challenge along the Fife Coastal Path.
Marking 30 years of the supermarket’s fundraiser, community champions Jean Ritchie, Anna Jellye and Barbara Inglis set off from Kirkcaldy’s Seafield beach, walking 15,000 steps to Burntisland docks – before covering the same distance on their return.
Jean, from Asda Kirkcaldy, said: “We set out to cover 30,000 steps in a day in honour of Tickled Pink’s 30th anniversary. Along the way we were overwhelmed by the support as lots of people stopped to chat, asking why we were doing it.
“One woman even donated £10 there and then and thanked us for continuing to raise awareness for breast cancer research and support through Tickled Pink. It was a great team effort, and between us we raised an amazing £369. It was a fantastic day for a truly meaningful cause – and the sun came out to help us on our way.”
Asda Tickled Pink supports breast cancer awareness and raises vital funds for education, support and services, which are provided by Breast Cancer Now and Coppafeel!
To date, the charity campaign has raised £100 million, enabling Breast Cancer Now to drive more than 500 vital discoveries and supporting CoppaFeel! in its educational and awareness projects encouraging and empowering regular chest checking among 18 to 24-year-olds.
Barbara Inglis, community champion at Asda Dunfermline, said she was thrilled to complete the 30,000-step challenge in just over four hours.
She said: “It was lovely that so many people supported us and cheered us along the walk. We had a cracking day weather wise and the company was fantastic. We spent the whole walk chatting and swapping ideas on what we will do next.”
Anna Jellye from Asda Perth, added: “Thanks to perfect sunshine all day, the experience was as uplifting as the cause itself. Along the way, we were overwhelmed by the support from the community — with people stopping to chat, generously donating, and even offering plenty of smiles, waves, and encouragement as they passed by. A wonderful day for a wonderful cause.”