Coldplay’s 2019 advert in the Fife Free Press to reveal new album’s tracks
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Coldplay placed the advert as part of a unique marketing campaign of their 2019 double album Everyday Life.
The Press was one of several newspapers chosen because of its geographical links to the band - bass player Guy Berryman grew up in Kirkcaldy.
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Hide AdOthers chosen included the Daily Post in Wales where guitarist Jonny Buckland once worked, and the Express and Echo in Exeter – singer Chris Martin’s home town.
The adverts followed cryptic teasers on posters around the world..
Everyday Life was split in to two sections, Sunrise and Sunset, and was the follow-up to their 2015 release, A Head Full Of Dreams.