Coldplay’s 2019 advert in the Fife Free Press to reveal new album’s tracks

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Three years ago this week, one of the biggest bands in the world revealed the track list for its new album with a classified advert in the Fife Free Press.

Coldplay placed the advert as part of a unique marketing campaign of their 2019 double album Everyday Life.

The Press was one of several newspapers chosen because of its geographical links to the band - bass player Guy Berryman grew up in Kirkcaldy.

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Others chosen included the Daily Post in Wales where guitarist Jonny Buckland once worked, and the Express and Echo in Exeter – singer Chris Martin’s home town.

The adverts followed cryptic teasers on posters around the world..

Everyday Life was split in to two sections, Sunrise and Sunset, and was the follow-up to their 2015 release, A Head Full Of Dreams.

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