New podcast celebrates Fife town

CuparNow, the award-winning digital improvement district in Fife has launched a podcast on the Anchor platform and is already attracting listeners - from at home and abroad.

Simon Baldwin of Destination Digital, the company that delivers CuparNow, said: “In January, we published our first annual report that demonstrates the work being delivered in support of businesses and our wider community. We already manage integrated digital channels to engage with multiple audiences – and the podcast is the latest to take advantage of an ever-changing digital world.”

The podcast is available on Apple and Spotify as well as other popular podcast channels including Breaker, Google, Pocket Casts and Radio Public.

In the podcast’s first few days, it is attracting listeners from across the UK, Europe, the United States, the Middle East and the Far East.

Chair of CuparNow, Alison Strachan, said: “We have built a combined audience that now exceeds 30,000. It is our social media followers, blog readers, wi-fi subscribers and video viewers who are acting as advocates to share CuparNow’s content to their friends, families and colleagues far and wide. And we can now add listeners to that ever-growing list.”

Bill Pagan, chair of Cupar Development Trust, is one of the first to feature on the new podcast.

He welcomed the new channel, saying: “CuparNow is demonstrating just how their managed digital communication is supporting our town as never before.”

In 2020, CuparNow also launched CuparClicks - a multi-vendor platform enabling businesses who had no e-commerce presence to sell online and to promote those already trading online to a wider audience.

Simon added: “As expected, the majority of visitors to the site are from closer to home, but as a result of our wider work and sharing content to our growing audience, we can see potential shoppers looking to support Cupar’s businesses from as far afield as Australia, China, India, the UAE, Finland, Italy and the Netherlands – as well as Canada and the United States. You might even say that the sun never sets on Cupar.”