£10,000 boost for Maggie's Fife as Kirkcaldy company doubles fundraiser total

Supporters dressed up for the organisation’s first ever virtual elf family fun run, and raised over £5000.

And that was matched by long standing supporters, Smith Anderson, to take the total to £10,478.

The funds came at a crucial time as the centre - in common with every other charity - faces a significant drop in donations after all long-standing events were hit by the pandemic.

The virtual elf event saw dozens of people spread some festive cheer and raise money as they walked, ran, hopped, skipped and jumped their way around routes of their choice.

Adam Kent, fundraising manager at Maggie’s Fife said: “We’re absolutely delighted at the success of our first ever Virtual Elf Family Fun Run.

“It was so great to see so many people dressed up and motivated to support the centre in such a fun way.

“All of the centre team got involved too, including myself, which was a good laugh for our friends, families and neighbours.”He also paid tribute to the generosity of Smith Anderson for the Kirkcaldy company’s continued support.

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“There’s no doubt that Smith Anderson’s pledge to match all funds raised made a huge difference to the campaign,” added Adam.

“I know of many people who donated who gave a little more than they might have otherwise, in the knowledge that their money would in effect be doubled.

“It was a really great way to drum up extra support and we’re grateful for the generosity of everyone at Smith Anderson Group, who’s continued backing helped this campaign to be so positive”.

Olivia Slater, sales director at Smith Anderson said: “We love being able to work with this amazing charity and had great fun doing the elf event.

“Maggie’s Fife has an incredible team in Kirkcaldy who have supported many of our employees over the last decade and we are delighted to give them our ongoing support as our chosen charity”.

Throughout lockdown Maggie’s has been supporting people with cancer by phone, email and digitally.

The charity relies almost entirely on voluntary donations to be able to offer its high quality, professional support.

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