Pharmacy pop chart challenge

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AN UNLIKELY group is challenging the X-factor heavyweights and Military Wives in the race for the Christmas No.1.

Manager of Pittenweem Pharmacy Iain Rooney and his staff, are hoping their charity single will win hearts this winter and raise money for local charities.

Mr Rooney said: “The idea to do a Christmas jingle started off as a bit of a joke. We saw how successful the Christmas adverts for John Lewis and Marks and Spencer had been and we thought ‘what if a wee shop like ours did that?’

“We decided to put the video on YouTube as a way of saying thank you to our customers but then we thought if we made it into a charity single, we could do some good.

“All the funds we raise will support two local charities, the East Neuk Wheelchair Appeal and the RNLI in Anstruther.

“We’ll also be playing the video on a portable DVD player and have collecting cans in the shop, as some of our customers don’t have internet access.”

“The song is chart registered, so it is eligible for the Christmas number one.

“So far, we have been overwhelmed with the response. The video has had 3000 hits on YouTube and then made it into the iTtunes top 30 comedy songs’ chart within 24 hours of being released.

“I made the song with an app on my phone. It’s sort of the antithesis of the X Factor; there is the occasional flat note but it’s all part of the charm. It’s honest and sincere, just like Christmas should be.”

“We’ve always prided ourselves as being the number one pharmacy in Pittenweem (albeit the only pharmacy in Pittenweem!) but now we hope to be number one in the musical charts!”

Eleanor Bowman, of the the East Neuk Wheelchair Association, said: “I saw the video and I thought it was hilarious. What a brilliant idea and, when there is so much doom and gloom going about, it’s nice to see people having fun and doing something good.

“It’s great that someone thought of helping the East Neuk Wheelchair Appeal. Every penny and pound helps us to provide assistance to disabled people.”

Tom Danks, of the RNLI in Ansruther, said the crew and staff were delighted to be receiving the support of the pharmacy.

It’s understood the festive jingle is even developing a celebrity following, including writer and star of ‘Gary: Tank Commander’, Greg McHugh, who admitted on Twitter to listening to the catchy tune 68 times.

Pittenweem Pharmacy Christmas 2011 is available to download on iTunes for 79p and the video can be viewed at