Visitors to the first day of the 144th Open Championship on Thursday will have a Champagne welcome from businesses across St Andrews.
An initiative - being run by BID St Andrews with Luvians Bottle Shop - will see almost 40 retail businesses open late, with each offering customers a celebratory glass of Pol Roger Champagne to mark The Open’s return to the home of golf.
BID Chairman Ken Dalton is “delighted” with the response and said: “The BID team has been working tirelessly to engage with businesses in St Andrews as never before and to have so many get on board with our Open Late Night is great, not just for the BID and each business but more importantly for the end customer - residents and visitors who can enjoy a unique event on the opening day of The Open.”
The Champagne event is just one of many activities supporting The Open in which the BID has been instrumental.
Ken said: “The BID has worked in a true partnership with many organisations and stakeholders to deliver real, tangible support for businesses and visitors during the Championship week.
“The Champagne Late Night provides fun engagement for retailers. The Land Train, the Open Window Competition - won by Scaramanga - as well as the ‘Ask Andrew’ World Host Ambassadors have been delivered in association with The R&A, Police Scotland, Fife Tourism Partnership and Fife Council.”
Another BID partner, the University of St Andrews, is running a ‘free-for-all’ Open Party from noon until midnight from Thursday until Sunday on the Lower College Lawn off The Scores.
BID St Andrews business plan has now been finalised and submitted.
It will be voted on by businesses in the proposed BID area with a ballot in October.
Ken and the BID’s steering group are hopeful that the support and engagement shown for The Open activities will carry forward to the vote.
Ken said: “We are extremely grateful to Luvians and Pol Roger Champagne for their support in this fantastic event - and we hope customers come in to the town and make the very most of all that St Andrews has to offer.”