Sustainability project set to bear fruit in Cupar

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PEOPLE in Cupar are being encouraged to get fruity in a bid to help the town become more sustainable.

A new campaign has been launched called FAB (Fruit And Blossom) that aims to help people grow soft fruit and orchard fruit.

Campaign organiser Sarah Davidson, of Sustainable Cupar, said that Cupar had a heritage of fruit production and that Elmwood College hosted a community allotment scheme and had developed a new heritage orchard at Cuparmuir.

In addition, the town had a monthly farmers’ market as well as the highly-successful Cupar in Bloom group.

“Sustainable Cupar would like to build on these assets,” explained Ms Davidson.

“Our project will involve growing more fruit locally, promoting Scottish heritage fruit, and increasing skills and knowledge.

“Other benefits will be the promotion of physical health and emotional wellbeing, fostering friendships, reducing carbon emissions and improving the local natural environment for everyone.”

Ms Davidson said that the project will be targeting Cupar households, and will be seeking residents who are interested in growing and maintaining their own fruit trees and bushes. The initial target is 100 households.

“In addition to encouraging residents to grow their own fruit, the project partners will also gather excess produce to make juices and preserves,” said Sarah.

“Anyone wanting further information can contact us by e-mail at, or by telephone at 01334 653433.”