TELEVISION personality Ben Fogle is encouraging Mail readers to help keep Fife’s beaches ‘barefoot friendly’.
Ben, star of Castaway and Countryfile, is to join a beach clean at Elie’s award winning Ruby Bay on June 24 as part of a national campaign, launched this month, to clean up the coastline.
The Barefoot Wine Beach Rescue Project will run throughout the spring and summer, with environmentalist and adventurer Ben as ambassador.
Ben will be personally getting involved and visiting beaches around the UK, alongside environmental charity Surfers Against Sewage (SAS), giving volunteers the chance to meet one of the UK’s most ardent supporters of the British seaside.
“I’m a huge lover of Britain’s coastline so when I was asked to be the ambassador for the Barefoot Wine Beach Rescue Project I jumped at the chance,” said Ben.
“We have such beautiful beaches here in the UK and during this campaign with Barefoot Wine and Surfers Against Sewage, I’ll be asking as many people as possible to come down to one of our events and keep their local beach barefoot friendly.”
Ruby Bay is a sheltered sandy beach, located to the east of Elie, with a backdrop of dunes overlooking the Forth.
The beach not only won a Blue Flag Award in 2010 and 2011, but is also one of Fife’s 2010 Seaside Award winners.
However, currently there are almost 2000 items of marine litter for every km of the UK’s beaches.
One of the most common items of litter is cigarette butts, with approximately 4.5 trillion of them thrown away and littered each year.
The 2011 project saw over 1100 volunteers remove 2.5 tonnes of litter from the UK’s coastline, and 2012’s series of events aims to encourage more people to keep the UK’s beaches clean.
After collecting a Barefoot Wine/SAS tee-shirt and any necessary kit, volunteers will spend an afternoon collecting litter along Ruby Bay, and end the day with a celebratory glass of Barefoot Wine.
Barefoot Wine marketing manager Yona Ellis said: “Ben Fogle will be a great inspiration to people in 2012, which is set to be our biggest and most exciting year so far.”
•For further details visit beachrescue2012UK.com.