Video: Kinross inventor smashes crowdfunding target with toilet brush reinvention

Kinross inventor, Garry Stewart, is celebrating an astonishing response on crowdfunding site Kickstarter for LooBlade, a revolutionary product designed to replace the traditional toilet brush.

The 30-day campaign to raise £20,000 reached its target in just 10 days, and is still going strong.

The LooBlade

The LooBlade

The LooBlade campaign drew international attention from retailers and distributors and a German distribution deal is already signed.

With funding for manufacturing now secured, the first LooBlades will be delivered to Kickstarter backers in December, with full retail availability in January.