OVER 11.5 million people visited Fife in 2011, according to latest figures.
Commissioned in part by VisitScotland, The ‘Great Britain Day Visits’ survey also estimated those same people contributed just over £344 million to the Fife economy.
John Parker, chairman of the Fife Tourism Partnership, which, along with other local tourist associations, was set up to increase the economic value of tourism in Fife, hailed the results but insisted they did not surprise him.
He said: “We know that Fife is a great place to spend the day and this proves that more and more people are finding this out. As people are looking for places to go where they can have a large variety of great experiences they increasingly find that Fife fits that bill perfectly.”
“The challenge for all businesses involved in Fife’s tourist sector is to convert these day visitors into longer ‘staycation’ visits. We’re confident that by focusing on providing high quality customer service, combined with the fantastic natural assets that Fife can offer visitors, people will stay a while longer.”