'˜Vulnerability' highlighted in new campaign
A national campaign to raise awareness on the issues of vulnerability, social responsibility and education for individuals who have become vulnerable on a night out, has been launched.
The initiative has been launched by Best Bar None Scotland, a nationwide scheme sponsored by Diageo, Molson Coors, Heineken, Tennents, Maxxium UK and Chivas Brothers and supported by Police Scotland, the Scottish Fire & Rescue Service, the Scottish Licensed Trade Association and the Scottish Government, with support from local authorities, Community Safety Partnerships and Business Improvement Districts.
Best Bar None Scotland has released a new video a “Good Night Out….?” the first stage of a new hard-hitting campaign showing the human stories behind how lives can be dramatically altered through vulnerability, where alcohol could play a factor. It also highlights where bystanders including staff in the licensed trade could have intervened and made a difference to public safety.
The video is intended to raise awareness in the licenced trade and the public, and tie in with advice from Scotland’s chief medical officer on reducing vulnerability by staying in control while drinking, avoiding risky places, making sure that you can get home safely.
Mandy Haeburn-Little, chairman of Best Bar None Scotland, said: “We wanted to produce a concept that would be challenging and which at various points in the film would provoke discussion and really make people think ‘well what would I do’ and ‘what is the right thing to do’.. Scotland has made a commitment to really looking out for the vulnerable in our society and this is an excellent example of how we can all help to make sure that our friends and loved ones get home safe.
“The “Good night out…?” campaign raises issues that are not easy to think about, but as a socially responsible society they need to be addressed. Everyone enjoys a night out and no-one wants to think they are going to find themselves in difficulty, so this is all about prevention.
“We will be following the video release with a code of practice for our members “The Bar Code”, which was produced in association with Police Scotland. It sets guidelines for staff in licensed premises and how they can intervene.”