A FIFE CAMPAIGN to stop lad's mags being displayed on low shelves of newsagents has been set up by a group of Fifers.
'The Front Page Campaign' calls for newspapers and magazines which show nudity to be placed on the top shelf – and they are hoping to get the public on their side by taking to Kirkcaldy High Street this weekend.
Amy King (29), started the project after writing to a number of supermarkets when she saw naked photographs on the front of newspapers displayed next to children's magazines.
She told The Press: "We are just looking for a bit of respect in a public place. Some people might not accept it's harmful but they need to respect a person's right to decide whether it is what many of us consider offensive."
The campaign focuses on freedom of choice for people who would "rather go shopping without being bombarded with sexually provocative images", and promises that it is not about censorship or feminism.
Ms King continued: "We are taking action because we believe that pornography is harmful to men and women, and I personally have particular concern about the effect of, for example, The Sport on teenage boys.
"It's sometimes assumed that men have no problem with sexually explicit pictures of women, but we think there are men who are uncomfortable with it."
Of the campaign's 179 members who have joined the mailing list, almost one-third are men.
Fife Children's Rights Service, run by Barnardos, did not confirm whether it would support the campaign, but children's services manager Scott Hunter told The Press: "All children and young people have a right, as stated in the United Nations convention on the rights of the child, to see and receive reliable information from the media.
''It is the adults' responsibility to present this in a responsible way. Whether this is through more responsible editing of front pages or placing material higher up, it is up to adults to protect this right."
Commenting on the issue, an Asda spokesman said as a family orientated supermarket they ensure all magazines that may be offensive are placed in a suitable area and level.
A spokesman from Tesco said: "We know these magazines are popular with some customers and are widely available in newsagents and other retailers.
We're aware, however, that some people have concerns and this is why we have moved this type of publication beyond the eyeline of children and making it more difficult for youngsters to pick them up."
Anyone wanting more information on the campaign should visit www.thefrontpagecampaign.co.uk