Kirkcaldy business set for busy trade season after strong finish to 2025

Sephra aims to target more new customers for its range of innovative dessert, bakery and chocolatier sector products, including chocolate taps, chocolate fountains, donut and waffle makers.

The Denburn Road based business is heading to Birmingham and Northern Ireland for trade shows on the back of 77% growth in the UK market over the past two years.

The company has its products at a number of sports venues, including Raith Rovers’ Stark’s Park, and works with leading names such as Dawn Foods, Lotus, Nutella, Vanova, Krampouz, Gold Medal & Cadbury.

Callum Bond, sales and business development manager, said: “Spring trade show season is always a very busy and exciting time, a personal favourite of mine. I particularly enjoy demonstrating our professional machinery, engaging directly with potential customers, and answering their questions.

“We are here to inspire them, but also to help them find products that are the right fit for their businesses.”

At Birmingham’s NEC recent Ice Cream & Artisan Food Show, Callum and his colleagues spoke to hundreds of customers, some of whom already shop with Sephra and CFW.co.uk, and some who were engaging with the brands for the first time.

“A common theme was cafes, dessert parlour owners and ice cream shops wanting to expand their menus and offer their customer something different,” said Callum. “We had a great deal of interest in our Sephra Plus Waffle Makers, particularly the Rotational Long Waffle which produces delicious long waffles on a stick which the customer can eat on the go.”

“Overall, our variety of equipment really appealed to visitors, with a lot of interest in our chocolate tap, our range of chocolate melters, hot chocolate machines, as well as our various sauce dispensing solutions.

“Being able to implement an entire solution from one conversation is a real key advantage we can offer these businesses, and something that's really well received. This is a big part of why we see so much value at trade shows, giving us the platform in front of customer to demonstrate entire solutions and show off their simplicity," he said.