Kirkcaldy liqueur celebrates Scottish airport deal with free samples to passengers
Passengers flying out of three Scottish airports will get a free sip of a whisky cream liquer made in Kirkcaldy to launch a new business deal.
Magnum is hitting the shelves in Edinburgh, Glasgow and Aberdeen in time for the Easter getaway. It is part of an exclusive new partnership with industry expert agency, SipWell.
Magnum is the only cream liqueur exclusively crafted and bottled in Scotland using single malt Scotch whisky. The launch is being supported by a team of SipWell’s brand ambassadors, who will be handing out free samples travellers passing through Edinburgh, Glasgow and Aberdeen Airports.
Lee Schofield, director for Magnum, said: “We’re really excited to be introducing Magnum to the world of global travel retail for the first time, which is a significant milestone for the growth of our truly Scottish brand.
“With continued support from our industry partners, SipWell, we’re now able to showcase Magnum to international travellers on a world stage at some of Scotland's busiest international airports.”
Lee added: “Our vision for Magnum is uncompromising and our ambition is straightforward. We craft a premium cream liqueur that contains the finest single malt Scotch whisky and only single malt right here in Scotland, making it the ultimate Scottish souvenir drink to pick up in duty free. Provenance, premium ingredients and sustainability remains at the heart of everything we do.”
Magnum is now available to purchase at Edinburgh, Glasgow and Aberdeen airports, priced at £19.99 per 70cl bottle.