New low calorie popcorn range launched by Kirkcaldy business
A Kirkcaldy based business is set to launch a new low calorie product at a food and drink expo.
Sephra Popcorn’s new product will be unveiled at the event in Birmingham next month.
It will come in three flavours including sweet, salted and sweet, and salty, and will allow the company to target new markets.
The Denburn Road based business is heading to Birmingham as well as Northern Ireland for trade shows on the back of 77% growth in the UK market over the past two years. Its products are stocked by Asda and Morrisons, alongside independent cinemas, theatres, and sports stadia.
The UK Food & Drinks Expo takes place at Birmingham’s NEC where Sephra Popcorn will join over 1200 innovative exhibitors from the worlds of grocery, specialist retail, wholesale, foodservice and hospitality.
Callum Bond, sales and business development manager, said: “Strong visitor numbers, together with its very engaged attendees, attract us to exhibit at the Food & Drinks Expo. The farm shop and deli show particularly offers us an audience in speciality food, within which sits our respected popcorn brand.
“As such, we thought we would take the plunge this year in not just attending, but in introducing a new product line.”