Mission: Impossible star Dougray Scott voices new TV advert promoting Fife
A new campaign which puts Fife’s communities, independent businesses and visitor experiences centre stage in a national push to inspire more people to visit has bene launched.
Featuring the voice of Fife-born actor Dougray Scott, the new national television advertising campaign, Feel Full of Fife, inviting visitors to discover the people, places and experiences that make the Kingdom such a distinctive destination.
It has been created by Welcome to Fife, the tourism arm of Fife Council, and gets the star treatment from Scott, best known for roles in Mission: Impossible 2 and BAFTA-winning drama Crime.
He said: “There’s a lot to love about Fife, and I’ve always been proud to come from here.
“It’s somewhere that has a bit of everything, but it’s the character of the place and the people that really make it. I was thrilled to be involved in Feel Full of Fife.
“Hopefully, the campaign inspires people to come and see what makes this part of Scotland so special and leave with a little bit of that feeling themselves.”
The campaign celebrates the breadth of experiences on offer across the region from its vibrant coastal communities and independent food businesses to its cultural attractions and sporting destinations.
The film’s hero showcases the diversity of experiences on offer from fresh, locally produced food, picturesque golden beaches and craggy coastlines to wild saunas, cultural festivals and outdoor adventures.
Featuring locations from across the region, the campaign demonstrates why Fife has something for everyone, from golf in St Andrews, to history and heritage in Dunfermline, and cycling routes with incredible views and the best refreshment stops.
The TV advert will run for four weeks, supported by a programme of social media advertising that will continue throughout next year to maintain awareness and inspire future visits.
Councillor Altany Craik, spokesperson for finance, economy and strategic planning, said: “Tourism is a priority sector for Fife, and visitor figures have been growing year on year right across the Kingdom.
“This new campaign is an ideal opportunity to reach potential visitors and give them inspiration about everything there is to see and do here and why they should come and see Fife for themselves.”