Bugaboo x Stella McCartney launches the designer pram collection new mums will love
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Three iconic Bugaboo strollers get a luxury Stella McCartney makeover, complete with matching accessories.
There are some baby launches that make me wish I was back at the newborn stage, and the new Bugaboo x Stella McCartney collaboration is definitely one of them.
Launching globally on September 15, the first-ever collaboration between the two brands brings together Bugaboo’s reputation for functional, carefully engineered pushchairs with Stella McCartney’s unmistakable luxury fashion aesthetic. If I was planning on having a new baby, this would definitely be on my wish list.
The collection comes in a rich Tobacco Brown colourway with Saddle Brown accents, which is exactly the kind of neutral shade I would choose for a newborn. It works beautifully whether you are expecting a boy or girl.
The collection takes three of Bugaboo's existing stroller designs and gives each one the limited-edition treatment.The Fox 5 Renew is the all-terrain option, designed to be used from baby through to toddler and built for parents who want a stroller that can handle everything from everyday walks to more adventurous outings.
The Dragonfly Plus is the more city-focused choice, combining a compact design with comfort, while the Butterfly 2 is the ultra-compact option for travelling and days when space matters. There is also matching accessories to complete the look.
Both brands are putting an emphasis on design, innovation and more responsible material choices. The collection has been created with functionality, craftsmanship and more sustainable materials in mind.
Poppy Delevingne features as the face of the collaboration and appears in items from Stella McCartney's Autumn 2026 collection.
The Bugaboo x Stella McCartney collection launches globally on September 15. For anyone currently expecting, planning a family or simply looking for a pushchair that feels different, this is one launch worth having on your radar.
Natalie Dixon is our Lifestyle reporter, if you liked this article and want to read more about fashion, beauty and lifestyle you can follow Natalie Dixon on X here